• The role of speech in human behavior has always been honored in anthropological principle, if sometimes slighted in practice. The importance of its study has been declaimed, surveyed with insightful detail, and accepted as a principle of field work.
• The Ethnography was pioneered in the field of socio-cultural anthropology but has also become a popular method in various other fields of social sciences—particularly in sociology, communication studies, history. —that studies people, ethnic groups and other ethnic formations, their ethnogenesis, composition, resettlement, social welfare characteristics, as well as their material and spiritual culture.
• The Ethnography of communication (EOC) is a method of discourse analysis in linguistics, which draws on the anthropological field of ethnography. Unlike ethnography proper, though, it takes both language and culture to be constitutive as well as constructive.
• EOC can be used as a means by which to study the interactions among members of a specific culture or, what Gerry Philipsen (1975) calls a "speech community." Speech communities create and establish their own speaking codes/norms.
• The meaning and understanding of the presence or absence of speech within different communities will vary. Local cultural patterns and norms must be understood for analysis and interpretation of the appropriateness of speech acts situated within specific communities.
• Thus, “the statement that talk is not anywhere valued equally in all social contexts suggests a research strategy for discovering and describing cultural or subcultural differences in the value of speaking.
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